AI Playground

AI Playground

Improving the user experience and brand identity of an internal chatbot.

About

News Corp is a mass media and publishing company headquartered in New York City. The Global Technology division works to provide support, strategy and vision to News Corps businesses and brands.

Opportunity

News Corp's AI Team was tasked with creating a secure, internal chatbot employees could use as an alternative to ChatGPT. They enlisted the help of my design team to improve the products user experience and give it a visual identity that would encourage repeat use.

Goals

✓ Learn the competitive landscape.

✓ Identify points of friction within the current experience.

✓ Develop wireframes that address pain points.

✓ Encourage users to engage and return to the platform.

✓ Understand the landscape.

✓ Identify points of friction.

✓ Develop wireframes.

✓ Encourage increased engagement.

✓ Understand the landscape.

✓ Identify points of friction.

✓ Develop wireframes.

✓ Encourage increased engagement.

Solution

✓ Clear copy that directs users how to use the platform.

✓ Branding that stands out and grabs attention.

✓ Animations and micro interactions to add delight.

✓ Simplified complex information.

✓ Branding that grabs attention.

✓ Animations to add delight.

✓ Simplified complex information.

✓ Branding that grabs attention.

✓ Animations to add delight.

Contributions

User Experience Audit, Competitive Analysis, Visual Design, Prototyping, Presentation Design

Toolkit

Adobe Illustrator, Figma, Google Slides

Results

NDA project. Actual deliverables are not shown.

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Let's Connect ✦

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