Ambrosia

Ambrosia

Increasing web and foot traffic for a local ice creamery.

About

Ambrosia Creamery is a fictional family owned ice cream restaurant created during my visual design certification course with General Assembly.


They have two locations, one in New York City and another in New Jersey.

Opportunity

Currently, Ambrosia's clients find them via instagram where they post shots of their homemade ice cream and ice cream cones. However, customers don’t stay long in store and traffic isn’t consistent.


How might you entice customers to stay longer in store and increase online orders?

Goals

✓ Determine Ambrosia's target audience and their needs.

✓ Determine Ambrosia's competitive landscape.

✓ Define Ambrosia's market fit.

✓ Understand the landscape.

✓ Identify points of friction.

✓ Develop wireframes.

✓ Encourage increased engagement.

✓ Understand the landscape.

✓ Identify points of friction.

✓ Develop wireframes.

✓ Encourage increased engagement.

Solution

✓ Highlight main call to action.

✓ Highlight new flavors.

✓ Highlight reservations and classes.

✓ Add tasteful, immersive video content.

✓ Simplified complex information.

✓ Branding that grabs attention.

✓ Animations to add delight.

✓ Simplified complex information.

✓ Branding that grabs attention.

✓ Animations to add delight.

Contributions

Competitive Analysis, User Survey, User Tests, Visual Design, Prototyping, Presentation Design

Toolkit

Figma, Google Forms

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Let's Connect ✦

Let's Connect ✦

Feel free to reach out for more information, or just to say hello.

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