Gabbi

Optimizing the website and brand of an early stage start up

About

Gabbi is an early stage start up on a mission to save lives by providing all women with prevention and early breast cancer detection tools.

Opportunity

The Gabbi Team spent over 10 years gathering tons of data and building an incredible product. They hired me to help them turn their raw data into a clear story that would compel users to take action and join their cause.

Goals

✓ Identify pain points within the current experience.

✓ Develop wireframes that address pain points.

✓ Encourage users to take the risk assessment test.

✓ Identify pain points.

✓ Develop wireframes.

✓ Encourage risk assessment clicks.

✓ Identify pain points.

✓ Develop wireframes.

✓ Encourage risk assessment clicks.

Solution

✓ Reorganize the information architecture of the site.

✓ Tell a clear story that articulated Gabbi's value add.

✓ Update branding to be modern and accessible.

✓ Reorganize information.

✓ Tell a clear story.

✓ Update branding.

✓ Reorganize information.

✓ Tell a clear story.

✓ Update branding.

Contributions

User Experience Audit, Market Research, Prototyping, Visual Design

Toolkit

Adobe Illustrator, Figma, Google Docs

Results

NDA project. Actual deliverables are not shown.

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Let's Connect ✦

Let's Connect ✦

Feel free to reach out for more information, or just to say hello.

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